We’re celebrating and it's Thomas Campbell's fault

I’ve always been obsessed with print magazines.

No matter if it was about surfing, skateboarding or about art, I was drinking every word as they were words of wisdoms. I was finding a kind of freedom in others’ stories & experiences, mixing up my reality with theirs.

One time, back in 2014, I’ve read an interview in SBC Magazine with the photographer, artist, filmmaker & surfer, Thomas Campbell. Like any other articles, I read every word of the interview carefully while highlighting Thomas’s thoughts that resonated with me. Usually, I would read an article, think about it and eventually forget it. But this time was different; Thomas said something in this interview that would stay a lifetime with me. He said:

Maybe you’ll actually fail; but in failing you’ll learn, and then you’ll try again, and hopefully you don’t fail forever.

To you, it may sound like a sentence that doesn’t matter. But to me, it meant the world. It was the turning point in my life; the moment I realized that trying and failing wasn’t a bad thing. The moment I realized that surfing was way more than just a hobby; it was a passion I could not turn my back to.

1 year after this sudden realization, in 2015, I launched Nouvelle Vague.

And now, in 2017, we’re celebrating our 2-year anniversary. Not yesterday. Not tomorrow. Today, on September 1st. And you can thank Thomas for that. 

Let me be honest—two years isn’t that big of a deal. But to me, it’s not so much about the number of years we’ve been around that matter; it’s about what we’ve accomplished so far.

The community we’ve created. The articles we’ve shared. The people we’ve met. The photographers and writers we’ve welcomed in the team. The lessons we’ve learned. The failures we’ve accepted. The little things that we’ve learned to celebrate. The passion we’ve discovered. The joy we felt.

It wasn’t always easy. Creativity never is.

But I am happy to say that through these two years, we haven’t giving up, and most importantly, we became stronger. Instead of being alone, Nouvelle Vague now consists of a team of talented writers, photographers and artists located around the world. And of course, Nouvelle Vague is glad to have such incredible readers, sticking by our side days and night, supporting us through every move and steps.

This article is a thank you note. A thank you to all the people that have met our path and decided to believe in the new wave. It’s about the magazine starting as an “I” and now being a “we.” It’s about the people that make the magazine be what it’s supposed to be.

So, yes, as boring as it sounds, all I have to say is thank you. These last two years were stressful, hectic, exhausting, scary … but damn, so amazing! And I know I’ve said that we won’t talk about what’s next for the magazine, but I just can’t wait to see what I am going to write once we celebrate our 3-year anniversary, our 4-year anniversary and so forth.

And remember:

Be creative. Be adventurous. Be wild. But most importantly, be passionate.

Founder & Editor-in-Chief Nouvelle Vague

To celebrate, we’ve asked our team members to tell us why they’ve decided to become involved with Nouvelle Vague and to present us one of their favourite photos. 


Nouvelle Vague is a platform for creativity. A platform for sharing real stories, by real people, about real experiences. Community is the foundation of Nouvelle Vague. There’s no elitist mentality. No, he’s a good photographer, she’s a bad writer. None of that. Nouvelle Vague promotes humility among its readers and contributors. It doesn’t matter who you are, whether you’re a professional surfer or have never surfed in your life, we’re all here for the same reason. We’re all connected to each other and we’re all connected to the ocean. I believe in Nouvelle Vague because Nouvelle Vague believes in people.

Chelsea Jeheber—Photo Editor

I had this longing, for years, to not only work with a magazine but be a part of its creation. Not only contribute essays and photos but work closely behind the scenes to make all the magic happen. I love being on this team because my long-lived desires are being fulfilled and it's with a magazine that I truly adore and believe in.

Alexandra Côté-Durrer—Social Media Manager & Photographer

For me, Nouvelle Vague is a company that showcases the artists in the surf culture. There are a lot of surf blogs and magazines that are very informal and straight forward but NVS gives you the opportunity to really explore your artistic side to the culture.

Alycia Purcell—Writer

Nouvelle Vague is bringing to surf culture a much needed element of art, liberty and class. They don’t sell-out to mainstream commercial antics. Their writers are given freedom to write without agenda, there’s no pressure or angle or motive. There’s an appreciation for creativity. It’s too easy to sell a magazine with topless girls and empty words. Nouvelle Vague has taken on the challenge of maintaining integrity, holding up the fort behind the thin façade of surf culture.

Austin Mullen—Photographer

Nouvelle Vague is everything about surfing and art that I love. There is an artistic and beautiful side of surfing that isn’t shown as much and that’s what NV focuses on. There are so many incredible individuals involved in the magazine that is focused on following their passion and doing whatever it takes to make their dreams into reality. NV and Roxy have been there for me since the start, and I’m so excited to continue on this journey with the amazing people that are creating something beautiful.

Daria Vuistiner—Graphic Designer

As a passionate traveler, life enthusiast and adventure seeker, I felt that this was the kind of community that makes you want to belong and express your creativity. Bringing together people from all over the world that share the same passions was brilliant from the founder, Roxanne. I fell in love with the vibe and the stories there. I mean, if you haven’t read them yet, go give it a listen, it’ll give you chills…

Bryanna Bradley—Photographer

My involvement with Nouvelle Vague fell perfectly into place after recognizing the effort the emerging publication was putting into showcasing a variety of unique and tasteful images. Focusing on all aspects of surfing, from long boarding to short boarding, I felt Nouvelle Vague was bringing equality to surf publications that couldn’t go unnoticed—and I needed to be a part of it!

Hugo Filipe Silva—Photographer

As a photographer and as an ocean lover, I love to read new travel stories and look at fresh photos. At some point in my life, to get the combination of both, I had to read all the same websites and surf magazines, mostly all about pro travels and pro surfers. They had some crazy stuff, that’s for sure, but in the end, it was all pretty much the same.

However, how many of us would like to read stories from “not pros” guys? To look at photos taken by amateur photographers? And how much creative those guys could be if only they were given the opportunity to share their work with the world?

For me, Nouvelle Vague it’s all about that: it’s about spreading magic through the regular human eyes and minds.

Joshua Woollett—Writer

I chose to be a part of the Nouvelle Vague team because they are, in my eyes, the personification of the “this isn’t a popularity contest” attitude. Roxy especially realises and appreciates that you don’t have to have 3 million social media photos just to take incredible photos or even write words of meaning. This attitude helps to create a far greater relationship between contributor and magazine that goes beyond just work. To be honest, Nouvelle Vague is more of a family; a family that I’m proud to be a part of.

Taylor Newdick—Writer

I was eager to become involved with Nouvelle Vague from the moment I came across their Instagram page. Due to the way they were capturing the surf industry and its culture, I knew I wanted to be a part of it. Passionate about surf photography and capturing those special moments, I wanted to be able to express that more and thought Nouvelle Vague would be a perfect opportunity to do so along a great team to work with. I definitely want to be involved in their journey as they grew.

Ursel Barwinski—Photographer

I become involved with Nouvelle Vague by accident, but this is another story. I believe in the founder of the magazine. She has the passion to create something great and we both love the same things: photography, surfing and travelling. With Nouvelle Vague, I can share my pictures online as well as in the print issue to like-minded people who like to surf and travel. It’s awesome to be a part of it.

Kalen Sutherland—Writer & Photographer

After recently falling in love with the waves of Southern California, surfing took over my life. While sharing my new passion with a stranger, I had the opportunity to meet Roxanne and I was invited to join Nouvelle Vague in its early stages. It seemed that where life was taking me and Nouvelle Vague’s mantra went hand in hand. “Be creative. Be adventurous. Be wild. But most importantly, be passionate.” A passion for waves, adventures, writing and photography quickly grew. By being part of Nouvelle Vague gave me the incredible opportunity to share my adventures and experiences with a great audience. As the online magazine began to grow, I have been able to be part of a group of people from around the world who all hold similar ideas and passions. There is nothing like sharing something with like-minded people from all over the globe.


George Kirkinis—Writer

I am passionately involved with Nouvelle Vague because they encourage and facilitate creative freedom. They are not bound by any prescribed norm of print, other than to continuously produce high quality surf related art. Because of this they have become a platform where I can freely use my own voice in the way I want to use it. This is the ultimate privilege that any writer, photographer, or artist could ask for.


Lydia Ricard—Writer

Flour, eggs, sugar, milk, butter, chocolate, cherries, salt vanilla, whipped cream.

This is my favourite Red Velvet Cake recipe. All together they make a delicious dessert (you should probably try it).

Put these ingredients alone, they are pretty boring… You wouldn’t eat a spoonful of flour, wouldn’t you? But obviously, you want that piece of cake.

This is for that exact reason I decided to be part of Nouvelle Vague: I didn’t want to get only one spoon of the project, I wanted to fully be apart of it. It was important for me to be with them as they were reuniting people from all over the world and now, creating a piece of art.

Through photographs and words, we want to share our passion with you, no matter where you are. I share it when I am in the sea, surfing. It is my art and my way of expressing myself without needing any words. This dance with the ocean is expressing everything I can dream of.

Just like I am dreaming of a piece of cake.

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